Volvo Trucks biggest ever launch

Volvo Trucks In Biggest Ever Launch

Tristan Wiggill
Tristan Wiggill Launch

Volvo Trucks South Africa has introduced four new truck ranges to the local market, with a strong focus on the driver environment, safety and productivity.  

The launch of the four new-generation extra heavy commercial trucks; the Volvo FH, FH16, FM and FMX, is the biggest in the company’s history.

“Our aim is to be our customer’s ultimate business partner and help them attract the best drivers in an increasingly competitive market,” says Marcus Hörberg, vice-president of Volvo Group Southern Africa. 

“We are really proud of this big forward-looking investment in the future of our company, and ultimately, the success of our customers.”

All the new models are locally assembled in the company’s plant in Durban, KwaZulu-Natal. 

For this purpose, Volvo Trucks invested more than R2 million in the upgrade tooling and equipment in its plant.

Amidst the travel constraints induced by the COVID-19 pandemic, Volvo Trucks also invested in the installation of innovative IT equipment and technology, which allowed Volvo Trucks’ global experts to remotely support the South African team. 

This ensured that the company’s highest levels of manufacturing standards and quality assurance are still implemented despite the challenges caused by the necessary lockdown measures.  

“We know that a fleet’s uptime is now more critical than ever, so we offer the support that operators require in these demanding times,” said Hörberg.  

“This is how fleet owners do more, and we believe that this is a new chapter in the world of transport. Building services and support around our customers’ businesses.”

Not enough truck drivers

An expected growing demand for transport is putting pressure on the availability of skilled drivers worldwide.

To help customers recruit and retain the best drivers, Volvo Trucks has focused strongly on developing the new trucks to make them safer, more efficient and more attractive working tools for qualified drivers.

“Drivers who handle their truck safely and efficiently are an invaluable asset to any transport company. 

“Responsible driving behaviour can help reduce CO² emissions and fuel costs, as well as helping reduce the risk of accidents, injury and unplanned downtime. 

“Our new trucks will help drivers work even more safely and productively and give our customers stronger arguments when competing to attract the best drivers,” continues Hörberg.

The various truck models in Volvo Trucks' range are available with many different cab models and can be optimised for a wide range of applications. 

In long-haul trucks, the cab is often the driver's second home. In regional transport trucks it often serves as a mobile office, while in construction the trucks are robust, practical work tools. 

Therefore, visibility, comfort, ergonomics, noise level, manoeuvrability and safety were key focal points when developing all the new truck models. 

The truck exterior has also been upgraded to reflect the new trucks' properties and create an attractive overall design.

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